In preparation for the winter tourist season in Egypt, a major promotional campaign in 12 foreign countries

Ahmed Issa, the Egyptian Minister of Tourism and Antiquities, confirmed that a new promotional campaign for Egypt trips will be launched, which aims to highlight the Egyptian tourist destination in a new mental image in preparation for the winter tourist season in Egypt.

The promotional campaign highlights the diversity and richness of Egyptian tourism products that characterize Egypt and suit all tastes and categories of tourists, such as Egypt luxury tours and Egypt cheap budget tours, and demonstrates that Egypt is an integrated tourist destination, which enriches the tourist’s experience during his Egypt travelpackage.

The Minister indicated that this campaign will target Egypt's main tourist markets, including the British market, adding that the most prominent aspects of this campaign will be shared with them so that they can use them to promote tourism to Egypt and increase Egypt's classic tours this season.

The Minister of Tourism and Antiquities confirmed that the Egyptian international promotional campaigns being implemented by the Tourism Promotion Authority target five types of Egypt day trips, namely Egypt family tours, cultural tourism trips, and Egypt shore excursions for lovers of beach and recreational tourism from 12 major target countries for Egypt.

In previous statements, the minister indicated that the revenues of the Supreme Council of Antiquities during the fiscal year 2021-2022 were one billion pounds from ticket income from archaeological shrines.

The minister added that three main axes have been developed to achieve 30 million tourists over the next 3 years, noting that the three axes are "improving the tourist experience, increasing the number of airline seats to receive more Cairo day tours from airport visitors, and improving the investment climate."

The Minister of Tourism explained that the most important factor for success is teamwork, and the tourism industry depends on the private and government sectors and the cooperation of concerned parties to achieve its goals, which include attracting 30 million tourists to Egypt.

Ahmed Issa, Minister of Tourism and Antiquities, also confirmed that the ministry spent 1.6 billion pounds on tourism and aviation during the fiscal year 2021–2022.

The Minister of Tourism added that spending on the aviation incentive program alone amounted to 850 million pounds during the fiscal year 2021–2022, and 800 million pounds on Egypt tour itineraries promotion.

The minister said that the private sector is the main sector for bringing tourism and visitors from different countries, including Arab and various European countries, and it has a great role in increasing Egypt Nile Cruise Tours income. The private sector has five different chambers, including the Businessmen and Investors Organization and others.

The minister pointed out that the Ministry of Tourism and Antiquities is working to monitor all 8,000 tourist-licensed establishments, noting that there are 1,200 tourist-licensed hotels, 1,300 tourist restaurants, 2,200 tourist attractions, and 480 diving centers ready to receive tourists during their Egypt Christmas tours or Egypt Easter tours this season.

The minister concluded his speech by saying that 3 billion pounds had been spent on projects of the Supreme Council of Antiquities that depend on the development and restoration of Egyptian archaeological sites and the educational role, which is represented by archaeological missions in Egypt.