The London Tourism Exchange: Captivating British Travelers to Egyptian Pharaonic Wonders and Idyllic Beaches

British tourism is one of the most important inbound tourism markets for Egypt, as it comes in fourth place after the main tourist markets for Egypt. Therefore, the Ministry of Tourism and Antiquities is keen to participate every year in the London Stock Exchange or the London Tourism Exhibition to promote and discuss increasing Egypt tours from the English market.

Egypt participates with a pavilion in the London Tourism Stock Exchange, which is one of the largest pavilions participating in the exhibition, and is keen to ensure that it befits the reputation of Egypt’s tourism and Egypt travel packages in terms of dazzling and the use of modern technology in tourism promotion methods. The Ministry of Tourism and Antiquities focuses on promoting cultural Egypt's Nile cruise tours, represented in Luxor, Aswan, and Cairo.

As well as Egypt shore excursions to Hurghada, Marsa Alam, Sharm El Sheikh, and Alexandria, because the English tourist is a fan of the Pharaonic civilization, the moderate and sunny weather, and the wonderful Egyptian beaches.

The London Tourism Exhibition and Exchange (WTM) was launched on Monday, November 6, with the participation of many tourist countries, including Egypt, where the Egyptian Ministry of Tourism and Antiquities announced its participation. It is considered one of the largest tourism exhibitions in the world and was held in the British capital from November 6 to 8.

The London International Tourism Exchange “World Travel Market” is one of the most important international tourism exhibitions, in which the most important tourism decision-makers around the world, major Egypt day tour operators, and tourism and travel agents from various countries of the world participate. It is attended by many interested visitors and specialists in the field of tourism and travel, in addition to the large public and media participation during the exhibition period.

Egypt, represented by the Ministry of Tourism and Antiquities, participates annually in this important exhibition because it is one of the most important international tourism exhibitions and one of the most important professional gatherings of partners in the tourism industry and the promotion of Egypt classic tours, as the most important tourism decision-makers around the world and major tour operators and tourism and travel agents from various countries of the world participate in it. It is attended by many interested visitors and specialists in the field of tourism and travel.

The Egyptian Minister of Tourism and Antiquities, Ahmed Issa, is holding official meetings with some of his counterparts participating in the exhibition, as well as employees of British tourism and airline companies, in addition to media meetings with a number of the most important English media outlets, during which he explains the steps and facilities that the ministry is taking to increase incoming Egypt luxury tours during the coming period, such as Egypt Christmas tours and Egypt Easter tours and the investment opportunities available in the tourism sector and the good tourism experience that tourists experience during their Cairo day tours, as well as the Ministry’s strategy to reach the number of tourists arriving in Egypt to 30 million tourists by 2028.

Sharm El-Sheikh International Airport received the first British Airways flight after a hiatus that lasted for many years, and the airport is scheduled to receive four flights per week during the coming period.

The Egyptian General Authority for Tourism Promotion, in cooperation with the Sharm El-Sheikh international airport authorities, was keen to receive the first British Airways flights to welcome the tourists and provide souvenirs and tourist publications, wishing them enjoyable Sharm El-Sheikh excursions in the city of peace.

The Ministry of Tourism and Antiquities launched an advertising campaign to promote Egypt group tours during the English Premier League matches, the first matches of which began on August 12 and will continue until May 19, 2024.

Amr El-Kady, the CEO of the Egyptian General Authority for Tourism Promotion, announced that their advertising campaign includes two-minute commercials for each match, which will be displayed on electronic screens in the stadiums where the matches take place. These commercials will be broadcast on specialized English channels, reaching millions of English-speaking football fans around the world.

The attaché at the Egyptian Tourist Office in London, Mohamed Mohsen, explained that these advertisements aim to promote promising Egyptian tourist destinations (Marsa Alam and New Alamein), in addition to promoting the cultural tourism product in Abu Simbel in Aswan Governorate.

Overall, British reports and newspapers indicated that Egypt has become a popular destination for British tourists, especially since Egypt family tours to the country of the Pharaohs have become a completely appropriate and low-cost budget for British tourists in the current year 2023.